M.B.A. Marketing

Fall 2020

Degree: Master of Business Administration
Major: Business Administration
Concentration: Marketing

Core Courses - 21 Hours:

ACCT 5315 - Financial & Managerial Accounting Foundations

ECON 5370 - Managerial Economics

FINC 5310 - Financial Management

MGMT 5380 - Strategic Management

MKTG 5310 - Marketing Management

One from: 

  • BUSI 5380 - Global Enrichment
  • MGMT 5340 - International Business

One From:

  • BUAL 5380 - Managerial Decision-Making
  • MISY 5340 - ERP Overview

*Students may take BUSI 5380 - Study Abroad in place of MGMT 5340 or as a concentration elective

# An Exit Exam is required to complete the core

Concentration Courses - 9 Hours from:

9-12 Hours from

MGMT 5311 - Concepts and Applications for New Ventures

MGMT 5350 - Strategic Cases in Services Marketing and Management

MISY 5380 - Enterprise Systems/CRM

MKTG 5340 - International Marketing

MKTG 5350 - Digital Marketing

MKTG 5360 - Consumer Behavior

MKTG 5370 - Market Research 

Leveling Courses* - 6 Hours

ACCT 5315 - Financial & Managerial Accounting Foundations 

FINC 5300 - Foundations of Finance

BCOM 5300 - Business Communications** 

* Leveling courses may not be required for students who have taken the undergraduate level or graduate level equivalent and earned a C or better.

** Required for students who take an English Proficiency exam prior to admission to Â鶹ÊÓƵ

# The M.B.A. director may require when the student's academic backgrounds in business administration, GPA or work experience are limited.

Hours

30 Hours